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Google Analytics is a crucial tool in measuring your site’s performance. It provides detailed reports about pageviews, new and existing users visiting your site, sessions, and the number of unique visitors to your site. This information reveals your site’s performance, and you can plan accordingly to make it better.

Google prefers sites that have unique visitors and ranks them according to their performance. These new visitors determine your site’s quality, which helps secure a better rank in search results. 

So how do you find unique visitors in Google Analytics? Professional bloggers use this tool to improve their site’s reach and performance, but beginners may find it hard to understand at first glance. If you are a beginner and want to learn how to find unique visitors in Google Analytics, you have landed on the right page.

This article will provide a detailed guide on using Google analytics to find the number of unique visitors to your site. But before that, let us learn how Google calculates visitors and classifies them as unique or returning visitors.

Google’s Unique Identifier

Google uses a first-party cookie-based identifier to classify a site’s visitors. This identifier counts the number of visitors and separates unique with returning visitors by categorizing them into different metrics; It also allows you to use Google Analytics to track events. If you open the Google analytic page, you will find two metrics labeled as Unique Visitors and Sessions.

For instance, let’s say you visited a restaurant with four of your friends in the morning for breakfast. After some time, three of your friends returned to the same restaurant to have their lunch. This example translates that the total number of visits to that restaurant is eight, and the number of visitors is five.

Google classifies the number of visits as Sessions and the number of visitors as Unique Visitors. By default, Google displays metrics based on recent reports, but you can get broader analytics by changing the dates.

Analytics dashboard showing unique visitors

How to find unique visitors in Google Analytics?

When you log in to your Google Analytics page, the dashboard will show the number of users or unique visitors based on your dates. The default date setting is seven days, but you can upscale the date counter to get a broader report. 

As we mentioned earlier, Google Analytics is a crucial tool to measure your website’s performance. It provides you with all the valuable information regarding your site’s visibility and performance. Additionally, it also includes information regarding the nature of traffic, especially the unique visitors. 

Google Analytics also provides additional metrics that are very useful, especially for beginners. These metrics include Pageviews Per Session, Sessions Per User, Bounce Rate, and Average Session Duration. It helps you analyze and evaluate your visitors’ engagement to your web pages using these metrics, which you can use to boost your website’s performance and quality.

Here are the steps to find unique visitors using Google Analytics:

  • Open Google Analytics dashboard
  • Click on the Acquisition tab 
  • Click on the Audience report

After clicking on the Audience tab, you will see an overview of your visitors based on different periods. The page also includes other valuable metrics, including Users, Pageviews, New Users, Engagement rate, Sessions, etc. These metrics help you understand the engagement of your visitors and your site’s performance.

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Here is a brief rundown of some of these metrics:

  • Sessions – When a user visits your website, Google classifies it as a session. It does not comply whether the user visited your website for a second or consumed your content for hours – Google counts it as a single session. If this user returns, Google will count it as a different session.
  • Pageviews – Pageviews are the number of pages a user visits during a single session. Each page the user visits translate into a pageview. You can also use this metric to get the average number of pages visited in a single session.
  • Bounce Rate – Having a high bounce rate can have negative impacts on your website. This metric signifies the number of visitors who leave your site without navigating to another page after visiting your site. If your bounce rate is high, you have to evaluate your website’s content and ensure that you have enough backlinks implemented on your site.
  • Average Session Duration – The Average Session Duration metrics signifies the average amount of time a user spends on your site. This metric work for both unique and returning visitors and provide valuable information regarding your site’s performance and quality.
  • Engagement Rate – The Engagement Rate metrics shows the engagements of a visitor on your site. This metric helps you enhance your site’s content and quality to improve audience engagement.

Why is tracking unique visitors in Google Analytics crucial?

Tracking the number of unique visitors using Google Analytics can improve website traffic. If a unique visitor spends more time on your website, it helps your website rank better in Google search results. Additionally, Google Analytics can provide crucial information about visitors that will help your approach your target audience better.

This information includes:

  • User behavior – A unique visitor’s behavior plays a crucial role in understanding his or her priority. It can help you increase website traffic as you can paste links on his or her priority pages. Additionally, links will improve the retention time and increase the frequency of revisits. 
  • User demography – A unique visitor’s demography tells many things about the user, including age, preferences, and priorities. This information helps you write more content based on his/her discretion.
  • The device of the user – Versatility is a crucial ingredient to make your website successful. If you identify a user’s device, it becomes more convenient to customize your website. Additionally, it will help you to determine which device is more frequent among your users.
  • User geography – The user’s geography reveals crucial information, including language and location. If you find that you are receiving unique visitors from a specific region, it can help you provide content based on that location. Additionally, it will also help in revealing their interest and priorities. 

Final Thoughts

Using Google Analytics to evaluate unique visitors has many advantages. It provides you with valuable information about your site’s visitors and also helps you improve your content. Additionally, you can determine the pages that will enhance website traffic and solve the issues that result in a high bounce rate.