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Changes bring improvement, and it is vital to be able to measure everything in the environment. For these measurements, there are particular tools of analysis, and Google Analytics is the appropriate choice. The tools it offers can help you during critical times with better options for decisions. It was introduced in 2006, and its services are free. And page speed measures the speed of the content that loads on your site.

Google Analytics is one of the leading measuring metrics in the platform of professionals. The article will cover how to check page speed in Google Analytics and topics related to it. Hopefully, going through this will help you understand better.

What is Google Analytics?

Google Analytics is a tool that helps you to track social networks, websites, and blogs while allowing you to customize and predetermine reports. And in comparison to other tools, Google Analytics provides more metrics and data.

The tool works on vital and varied elements such as sources of traffic, the number of visits, visited pages, and the duration. And Google Analytics acts in areas like the use of keywords, technical details, and the preferred sections of your user.

The fact that Google Analytics sits among the top tools is its compatibility with the other tools in Google. It means Google Analytics can combine with YouTube, AdWords, or blogger. With all these, you can also use various resources present in Google Chrome for Analytics.

What is Page Speed?

It is crucial to understand that there is a difference between page speed and site speed. Site speed is the report of the speed users can interact and see with the contents.

However, Page speed is the time taken for contents to display on a particular page or the amount of time your browser takes to receive the web server’s information.

How can you check the Page Speed in Google Analytics?

Speed matters a lot to provide the best customer service, and it is also a significant factor in ranking websites. So, a website should load in less than two seconds in pages that Google recommends.  

As mentioned above, Google Analytics helps you check the average time a page takes to load. You can view the report in the “site speed” list under the title “Behavior.”

The reports on the Site Speed menu give you the ability to check how fast your users can interact and view the contents on your website. It also allows you to identify the domain that needs changes as well as track them accordingly.

There are three essential aspects that the Site Speed measures:

  • First, the time it takes for the sample pageviews to load on your website. You can use various ways to see the speed of your page loading from different perspectives, such as from different countries, different browsers, etc. You will also find the data in the Page Timings Report.
  • Second, you can track the load time or speed of execution of any user interaction, discrete hit, or event such as response time from clicking the button, how fast is the image loading, etc. Again, you will find the data in the User Timing Report.
  • The third is the speed of the documents the browser can parse and prepare for it to be available for the users to interact. You will not require any extra configurations to view the data and are present in the Page Timings Report under the DOM Timing.
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The measurements for the average time a page takes to load takes place in this category. This means the time taken from clicking on a link (requesting a page) and the completion of loading the content on your browser is the average time. And the average time a page load consists of mainly two parts in Google Analytics: browser time and server and network time.

It would be best if you kept in mind that calculating the average load time of a page with the help of Google Analytics tools takes random page views as samples. And this includes taking account of redirect time. This is why the key figures tend to differ or fluctuate while comparing them with other calculations.

Here are some steps you can take to measure the page speed using Google Analytics:

Changing the Sample of Site Speed 

In the Google Tag Manager, you can change the rate of samples for the site speed. Managing becomes easy while tracking code, and they automatically update if there are any new versions. It is a primary method and also a better approach to add other exciting functions to your website. Here is how you do it:

  • Go to the tag settings inside Google Tag Manager after setting the Universal Analytics.
  • Click on the box to enable overriding the settings

By doing so, you will receive some other options where you can set parameters. You can set the field name as “sideSpeedSamplerate” and the field value to 100.

The next and final step is to save the changes you have made. To keep track of the changes, you can publish it in the Google Tags and add a comment on what you changed and how.

How To Test Page Speed?

Since you have made the necessary changes in the site speed, you will have a better view of the data in Google Analytics. Again, it is because all visits are reported to the Site Speed.

Using this method makes the process more precise and allows you to break up the data as a telecom provider, country and browser. With this, you can get a rough understanding of the factors that are providing the most impact on the site speed.

Please keep in mind that you will need to set up Google Analytics to maximize the page speed. You can do this by making sure Google Analytics can report 100% of the visits.

You can follow the steps shown below to check the reports in your sites peed:

  1. You will need to sign in to Google Analytics
  2. Click on the View option
  3. Next, click on the Reports 
  4. Go to the Behavior category 
  5. Select the Site Speed to check all the reports.